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Over the past year, Pocatello has received national attention for our city flag design and according to experts, they believe it is the worst city flag in the United States. Consequently, community leaders and elected officials have taken note and a new City of Pocatello ad hoc committee will be working to create a new flag for Pocatello.
The City is currently accepting applications from individuals interested in serving on the ad hoc Flag Design Committee. The group is being asked to recommend designs for an official City flag and the Pocatello City Council will vote to approve a final flag design.
“The City Council and I greatly appreciate the work so far by Portneuf Valley Pride and others who are interested in a new flag design,” said Pocatello Mayor Brian Blad. “The next step is the City’s ad hoc committee, which gets our entire community involved in the process. I’m looking forward to seeing what the group comes up with, because I believe there will be some amazing ideas submitted.”
The panel will be chaired by City of Pocatello Public Information Officer Logan McDougall. Also, sitting on the committee will be Arlo Luke, Founder and Past President of Valley Pride; Kasi Beorchia, and a to-be-determined member from the Mayors Youth Advisory Council.
“Arlo and Kasi have demonstrated a passion to see that our city is represented to the best extent possible by the new flag,” said McDougall. “It will be an honor to work alongside them and the rest of the committee to help select a flag that truly defines our city.”
The committee is looking to recruit 11 additional members and is open to all persons ages 16 and older living inside the Pocatello city limits. Applications can be obtained by contacting the Mayor’s Office at 911 North 7th Avenue, visiting the Advisory Committees link at pocatello.us, or calling 234-6163. Applications must be received by Tuesday, February 23 to be considered. Meeting times and locations are to be determined.
The flag was named worst in the nation in The American City Flag Survey of 2004 by the North American Vexillological Association. More recently, the flag was spotlighted in a TED Talk by journalist Roman Mars which has received over 2 million views. The flag was never formally adopted by the City as an official flag but was co-opted from a logo designed for use by members of the Greater Pocatello Chamber of Commerce; now known as the Pocatello-Chubbuck Chamber of Commerce.